Borden Dairy promotional bendable rubber figure of Elsie the cow. Borden Dairy Company is an American dairy processor and distributor headquartered in Dallas, Texas. Established in 2009, the company is a successor to the original Borden Company established in 1857 by Gail Borden. Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Companyin 1936 to symbolize the "perfect dairy product". Since the demise of Borden in the mid-1990s, the character has continued to be used in the same capacity for the company's partial successors, Eagle Family Foods (owned by J.M. Smucker) and Borden Dairy.
- Borden Dairy
- Elsie the Cow
- Rubber Figure
- 3.5" Tall
- Advertising Icon
Condition: The figure has minor wear. A nice piece to collect.